I am asked often “What do you do every day?” Here’s a glimpse of a semi-completed project I have been working on daily for over 2 years. There is not enough room on this site to bore you with all the details (including numerous ups and downs) of how we progressed to this stage, but I’ve profiled the Daytona Live! project in Daytona Beach a few times on this blog – here and here and here. With construction now “vertical,” everyone on the outside is beginning to see the fruits of our labor.


The office building, which will be the new world headquarters for International Speedway Corporation, NASCAR and Grand Am, is under construction and changing the landscape of W. International Speedway Blvd in Daytona Beach.  I snapped a few quick pics this morning so you could see the building a few months into construction. When complete, it will be 185,000 square feet spread out over 8 stories.

The other construction project I have been involved with on the fringe is our new church in Ormond Beach. Troy has dedicated his blog to progress on that project, so click on this link if you want to see the progress there too.


There are other aspects of my work that I will blog about in future posts, but there is a look into a project that has consumed the better part of 2 years!


Striving for the Best! -mwr


Alright, I have been blogging furiously for the past month and the stats show a few of you actually read the posts. Al even added me back to his blogroll. Jon (my own brother) couldn’t care less. Moving forward, I want to know what you are interested in reading or discussing. WordPress added a poll tool, so if you are having election withdrawls or just want to be heard (I want to hear you) chime and make your voice known……

Striving for the Best!-mwr

One of my last posts had to do with a cool project I am working on in Daytona Beach, called Daytona Live! This development project has literally consumed my life for the past 18 months, but I am proud to be a part of such an incredible undertaking. Last year, we received approvals for zoning and right now we are under construction.


Here is a recent rendering of what the project

will look like when it is done. Very cool – offices, shops, restaurants, movie theatre, and hotel….all in the heart of Daytona Beach.


The office building is now coming out of the ground. If you drive by on ISB, you will see a 5 story shell going up. The building will ultimately be 8 stories and is expected to be done in Late 2009.



A construction photo of the first floor footers and steel shows you what it looked like in August. The Speedway is in the background. Its amazing how these things are built and all the man hours that go into it.  What a mammoth project!  



My other favorite building project happening right now is Building an Altar at Calvary! Check out Troy’s blog for updates and exciting news. I am more excited about our new church than I am about a new 6th floor office with views of the city…

Yesterday was a good day. It began with 6am basketball and ended with a celebration dinner around 8:30 pm. The biggest event of the day was the second Daytona Beach City Commission reading of our zoning request change for the Daytona Live! project. We won approval with a unanimous 7-0 vote of the commission. I have previously posted pictures of this project here, so check them out.

Daytona LIve! is a fantastic development that I have had the privilege to work on. I have put in a ton of hours, but also learned a tremendous amount!! In the coming weeks, I plan to blog about some of the ups and downs, highs and lows, and failures and successes I have encountered throughout this project. We have a few more steps to go before construction starts, but with the zoning change our team can see the project taking shape. It is VERY exciting. Get ready Daytona Beach – a new world headquarters for International Speedway Corporation and NASCAR, plus a world class entertainment destination is coming your way!

 The opportunity to work with great people is something most professionals encounter throughout your career. However, every once in a while you will run across people with whom you do not mesh. Face it, not everyone will like you or get along with you.  This could happen for a variety of reasons – all of which are irrelevant for our purposes. In these situations, accomplishing your goal will rely on remaining professional and not allowing your personal feelings to get in the way.

I am currently trying to work on a deal with a company I simply don’t enjoy conversing with. They are arrogant, brash, ignorant and sometimes just plain mean. (I am sure they would say the same about me.) However, they are not my client and my job is to make the best deal I can do for my company.  I remind myself each time I correspond with this group that I do not need to like them to get the deal done.  And I need to ensure that my personal feelings do not get in the way of my professional responsibility.

You will come across these situations at some point in your career. The advice I offer is advice I am following daily – be professional; be courteous; stay focused on your goal; and don’t let the business relationship get personal. You must invest yourself into your work, but that does not require you to personally like or even enjoy working with your counterpart.  Your personal feeling will only hinder achieving the goals before you.

We would be glad to read your comments with insight you have learned about staying professional in light of a personally challenging client or associate.

On a future post in this series, lets discuss how “getting personal” in a good way can help you down the road.

 Hearing rumblings about a very cool development, if true. Rumor has it that Yates Racing has asked NASCAR to allow Hendrick Motorsports to use the #38 next year. Apparently, Dale Jr. may run this number as a tribute to his dad (#3), while keeping his #8 in the mix. Very smart move and well thought out….merchandising will be through the roof!

 I digress from our Professional Counsel series to share a recent project accomplishment. Last tonight my company and our partner went before the Daytona Beach Planning Board to request approval for our redevelopment known as Daytona Live! As a lifelong resident, I am very excited about this project and have been thrilled to work on it. As you can see by the pictures, it will be quite a neat development. Daytona Live! #1Daytona Live! #1

After a few hours at the planning board, we received a unanimous, positive vote of 10-0 in favor of our project. I can honestly say that while I fully believe in this project, I did not expect such a positive result.

I have been engrossed in this project for well over 2 years now and tonight I finally started seeing some legit progress. We still have to present to the City Commission (twice), obtain Site Approvals and lots of other legwork, but at least we are moving. At some point, I will share a few stories from this process that I learned during the journey.

I am working with a fantastic team of consultants and professionals. There are over 30 people working on this project, so listing the names would take forever. We could not have arrived here without each person. Thanks for all the hard work and effort!